Simple story: Ford wanted to build on their success in conquesting imports.

 

We hired Stacy Peralta (non-fiction films), hopped in a van with a documentary style crew and traveled the country visiting import owners who had traded in their Toyota, Honda, Mercedes, Lexus or Subaru for a Ford.

 

Also featured Spanish language and AA market   versions. This was a two year campaign with broadcast, digital, newspaper, POP and radio for

the entire line-up of Ford vehicles.