This was a three year effort I led that combined broadcast, digital and real life consumer events. 

​

We compared Ford vehicles to the competition in

head-to-head test drives with real consumers.

 

We created hundreds of digital, broadcast, radio, print

and POP elements while engaging thousands of real consumers in dozens of cities all around the country.

​

We partnered with Motor Trend Magazine, Xperince and Non-Fiction Productions.

 

It tested off the map and delivered a large amount of sales leads to Dealers.