With tongue firmly planted in cheek, we set out to have some fun with a “Summer Blockbuster” Sales Event and create the best fake movie trailers ever.

 

We collaborated with Hollywood pros who make real movie trailers for a living. Directors Kyle Cooper and Kurt Matilla have been responsible for many projects including the famous title sequence in “Seven”, Marvel Comics movie titles and the SFX in “Minority Report”.

 

We worked with their team of screen-writers, set designers, music composers, casting agents, poster designers and editors to deliver a breakthrough campaign that combined humor with great production value. And of course, made the cars

the stars.

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We created dozens of digital and broadcast videos in English and Spanish.

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The Focus "Vampire" spot was featured as an AdWeek "Spot of the Week".

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And in pure Hollywood fashion, the 2013 campaign was followed by a sequel in 2014.